The Arena of Ideas: How Leaders Can Foster Cross-Functional Team Collaboration and Innovation

“Cross-functional collaboration is a strategic necessity for modern organizations. When teams from different departments come together, their diverse viewpoints spark creativity and lead to breakthrough solutions.”

Have you ever been in one of “those” meetings; the kind where the team is up against an obstacle but there is no current agreed path through it so it is time to let the idea juices flow except – NOTHING! It’s like no one wants to start the conversation – no one wants to play in the “Arena of Ideas.” One of the most effective catalysts to real problem-solving is creating an “arena of ideas”—a space where cross-functional teams can freely share, develop, and refine ideas. This approach allows teams to leverage diverse skills and perspectives, ensuring the best solutions come to light.

Cross-functional collaboration is key in this arena, as it brings together individuals from different departments or areas of expertise to work on common goals. By encouraging collaboration across functions, leaders can foster a more innovative, agile, and problem-solving culture​(WordStream).

Table of Contents

  1. What is the Arena of Ideas?
  2. Why Cross-Functional Team Collaboration is Crucial for Innovation
  3. Building Trust: The Cornerstone of Cross-Functional Collaboration
  4. Steps to Building an Arena of Ideas for Cross-Functional Teams
  5. Common Challenges and Solutions in Cross-Functional Collaboration
  6. Conclusion: The Path to Continuous Innovation through Cross-Functional Teamwork

1. What is the Arena of Ideas?

The “arena of ideas” is a dynamic environment where ideas are shared openly, critiqued constructively, and developed collaboratively. This arena thrives on input from all team members, regardless of their department, seniority, or specialization. Leaders create and nurture this arena by facilitating cross-functional collaboration—a process that brings together various experts to solve complex challenges creatively​(Dice)​(Intelemark).


2. Why Cross-Functional Team Collaboration is Crucial for Innovation

Cross-functional collaboration is a strategic necessity for modern organizations. When teams from different departments come together, their diverse viewpoints spark creativity and lead to breakthrough solutions. Research shows that this diversity of thought can generate far more innovative outcomes than teams working in silos​(WordStream)​(Intelemark).

For instance, cross-functional teams can better integrate customer insights, technical expertise, and operational knowledge, resulting in products and services that meet market needs more precisely. Leaders who prioritize this collaborative environment ensure that their teams produce well-rounded, innovative solutions that have a higher impact on business outcomes​(Marie Claire Ross).


3. Building Trust: The Cornerstone of Cross-Functional Collaboration

For cross-functional collaboration to succeed, leaders must foster an atmosphere of trust. Without trust, teams may hesitate to share information or fully engage in collaboration. Studies emphasize the importance of building relationships across departments through transparent communication and shared experiences​(Disruptive Labs)​(Dice).

Leaders play a pivotal role in cultivating trust by:

  • Encouraging open and consistent communication across teams​(Marie Claire Ross).
  • Providing opportunities for team-building exercises that foster understanding​(Intelemark).
  • Offering recognition for collective efforts, reinforcing that teamwork is valued​(WordStream).

As trust grows, teams become more comfortable exchanging ideas, taking risks, and working through challenges together. Trust ensures smoother collaboration and more innovative outcomes​(Disruptive Labs).


4. Steps to Building an Arena of Ideas for Cross-Functional Teams

Creating an arena of ideas is a strategic process that requires intentional actions from leadership. Here’s how leaders can foster cross-functional team collaboration in their organizations:

a) Identify Key Collaborators Across Departments

Leaders should identify and invite key players from various functions who bring different skills and perspectives to the table. A balance of expertise ensures a comprehensive approach to problem-solving.

b) Create Clear Collaboration Goals

Clearly define the purpose of collaboration. Whether the goal is to brainstorm new product ideas or improve an internal process, clarity of purpose helps guide the team’s efforts and ensures alignment across departments​(Intelemark)​(Marie Claire Ross).

c) Set Up Regular Collaborative Meetings

Create a structure where cross-functional team collaboration happens regularly. This could be in the form of weekly brainstorming sessions, cross-departmental check-ins, or innovation workshops where team members work on shared projects​(WordStream).

d) Encourage Open Idea Sharing and Debate

Leaders should encourage all team members to share their ideas openly and debate them constructively. The value of cross-functional collaboration lies in the variety of perspectives that are brought to the table. A healthy exchange of ideas leads to more refined and innovative solutions​(Intelemark)​(Disruptive Labs).

e) Recognize and Implement Ideas

Leaders should recognize contributions from all departments and ensure that valuable ideas from cross-functional teams are acted upon. This reinforces the importance of collaboration and motivates team members to continue contributing​(Marie Claire Ross)​(WordStream).


5. Common Challenges and Solutions in Cross-Functional Collaboration

Cross-functional team collaboration is essential, but it comes with its own set of challenges. Leaders must address these issues proactively to ensure the success of their teams.

a) Communication Barriers

Different functions often have different communication styles or terminologies, leading to misunderstandings. Leaders can mitigate this by establishing common language guidelines and encouraging clear, concise communication​(Intelemark)​(WordStream).

b) Conflicting Priorities

Departments may have competing priorities, which can slow down collaboration. Leaders should facilitate alignment by ensuring that team members understand the shared goals and the importance of the project at hand​(Disruptive Labs).

c) Managing Accountability

In cross-functional teams, accountability can sometimes become diffuse, with no single person responsible for the overall success of a project. Leaders can prevent this by establishing clear roles, assigning specific tasks, and ensuring that everyone understands their individual contributions​(Disruptive Labs)​(Marie Claire Ross).

By addressing these challenges, leaders can maintain a productive environment where cross-functional collaboration flourishes and generates tangible results​(Dice)​(WordStream).


6. Conclusion: The Path to Continuous Innovation through Cross-Functional Teamwork

Creating an “arena of ideas” within an organization fosters a culture where cross-functional collaboration thrives, and innovation becomes second nature. Leaders who understand the importance of bringing diverse perspectives into the idea-generation process will see their teams continuously improve, adapt, and innovate. By nurturing psychological safety, promoting regular collaboration, and addressing challenges head-on, leaders can ensure that their organizations remain at the forefront of innovation​(Marie Claire Ross)​(WordStream).

Sources:

Disruptive Labs. (n.d.). How to master cross-functional team collaboration. Disruptive Labs. Retrieved from https://www.disruptivelabs.io​:contentReference[oaicite:0]{index=0}

Intelemark. (n.d.). Cross-functional team collaboration: Key to workplace innovation. Intelemark. Retrieved from https://www.intelemark.com​:contentReference[oaicite:1]{index=1}

Marie-Claire Ross. (n.d.). 5 steps for leaders to increase cross-functional collaboration. Marie-Claire Ross. Retrieved from https://www.marie-claireross.com​:contentReference[oaicite:2]{index=2}

Harvard Business Review. (n.d.). When cross-functional teams work, and when they don’t. Harvard Business Review. Retrieved from https://hbr.org​:contentReference[oaicite:3]{index=3}

Learning to Lead with AI: A Beginner’s Guide for Forward-Thinking Leaders

“The integration of AI into leadership is not a question of if but when. Leaders who proactively learn about AI and start applying it in their organizations will be better positioned to navigate the complexities of the modern business environment.”

Introduction

Artificial Intelligence (AI) is no longer just a buzzword or a futuristic concept—it’s a critical tool for today’s leaders across all industries. As we navigate an era of rapid technological advancement, understanding and leveraging AI has become essential for effective leadership. This guide aims to provide leaders with a foundational understanding of AI, highlighting its potential to enhance decision-making, streamline operations, and foster innovation. For those ready to embark on this learning journey, here are the essential steps to start with AI.

Table of Contents

  1. Understanding AI: A Primer for Leaders
  2. The Strategic Benefits of AI in Leadership
  3. Steps to Begin Your AI Learning Journey
  4. Common Misconceptions About AI
  5. Recommended Resources for Further Learning
  6. Conclusion

Understanding AI: A Primer for Leaders

Artificial Intelligence, or AI, involves systems or machines capable of performing tasks that typically require human intelligence. This includes everything from analyzing data to recognizing speech and making complex decisions. For leaders, understanding AI is not about becoming a technical expert but rather about learning how to integrate AI into strategic planning and daily operations.

According to a recent study by McKinsey, AI can significantly enhance decision-making processes and drive business growth. As leaders, our role is to understand the potential of AI and to harness its capabilities to achieve our organizational goals.

The Strategic Benefits of AI in Leadership

1. Enhanced Decision-Making Capabilities
AI enables leaders to make more informed decisions by providing insights derived from vast data sets. Machine learning algorithms can identify patterns and predict outcomes, allowing leaders to anticipate market trends and customer behaviors more accurately. As highlighted by Harvard Business Review, “AI tools transform raw data into actionable insights, thereby enhancing strategic decision-making.”

2. Increased Efficiency and Productivity
AI can automate repetitive administrative tasks, such as scheduling, reporting, and data entry, allowing leaders to focus on more strategic activities. A Deloitte survey found that companies using AI-driven automation reported a 20-30% increase in productivity, underscoring the technology’s potential to optimize operations.

3. Personalized Employee Learning and Development
AI can also play a significant role in employee development by customizing training programs based on individual performance and learning styles. This personalized approach not only improves skill development but also increases job satisfaction and retention rates.

Steps to Begin Your AI Learning Journey

For leaders looking to get started with AI, the path doesn’t have to be overwhelming. Here are practical steps to begin your learning journey:

1. Educate Yourself and Your Team
Begin with the basics of AI. Numerous online platforms offer free and paid courses that provide a comprehensive introduction to AI and its applications. Consider starting with resources like Coursera, edX, and LinkedIn Learning.

2. Identify Areas for AI Integration
Examine your organization’s current processes and identify areas where AI could add the most value. This could include anything from automating customer service queries to enhancing data analysis for more strategic decision-making.

3. Start Small with Pilot Projects
Begin with a manageable AI project. For example, you might use AI tools to analyze customer feedback or automate routine administrative tasks. Starting small allows for testing and learning without requiring substantial investment or risking significant disruption.

4. Collaborate with AI Experts
Engaging with AI consultants or partnering with firms specializing in AI can provide valuable insights and guidance. These collaborations can help avoid common pitfalls and accelerate your organization’s AI adoption.

5. Foster a Culture of Learning and Innovation
Encourage your team to embrace AI by promoting a culture of continuous learning and innovation. Provide training opportunities and foster an environment where experimentation with new technologies is encouraged and supported.

Common Misconceptions About AI

AI Will Replace Jobs: A common fear is that AI will lead to widespread job loss. However, AI is more likely to change the nature of work rather than replace it. According to Gartner, AI will augment human capabilities, allowing employees to focus on more strategic, value-added activities.

AI is Only for Tech-Savvy Leaders: Many AI tools are designed to be user-friendly and do not require advanced technical knowledge. Leaders across industries can adopt AI technologies to enhance their operations without needing to become experts in the technology.

AI Implementation is Costly: While some AI solutions can be expensive, many affordable options are available. Cloud-based AI services from providers like Google, Microsoft, and AWS offer scalable, cost-effective solutions suitable for organizations of all sizes.

Recommended Resources for Further Learning

  1. Coursera: AI For Everyone – A beginner-friendly course that provides a comprehensive introduction to AI.
  2. Harvard Online Learning: Introduction to Artificial Intelligence – Explores AI’s fundamental concepts and business applications.
  3. McKinsey’s AI Guide – Offers strategic insights into AI’s impact across industries.

Conclusion

The integration of AI into leadership is not a question of if but when. Leaders who proactively learn about AI and start applying it in their organizations will be better positioned to navigate the complexities of the modern business environment. By embracing AI, leaders can unlock new levels of efficiency, innovation, and growth.

It’s time to embark on this AI learning journey. Start small, think big, and lead your organization into the future with confidence.

Frustrating – But Not Frustrated

They need a leader to exemplify calmness, decisiveness, and to execute a plan toward the solution. So lead your team to the solution with calmness and respect

Escaping the weight of difficult circumstances at work.

“I sense your frustration.”  That was the statement that was the catalyst to a personal “time out” for reflection and review.  I normally don’t consider myself affected much by the everyday challenges that running a 24/7 production facility brings but apparently, I was wearing my frustrations on my proverbial sleeve.

I remember the drive home Friday evening and shared my thought process with my spouse; “how did I get to the point that I allowed my emotional state to be overwhelmed where it would affect my communication with my team members?”

The weekend was spent journaling, reading, reflecting, and processing the events of the past two weeks.  While mentally processing, what became clear to me was this saying; “Things can happen that are frustrating, but I don’t have to get frustrated.”

Through the time of reflection, the pathway to return to the plant on Monday with a renewed sense of calm became clear and here are the points that helped me return to center.

FRUSTRATING CIRCUMSTANCES WILL ALWAY OCCUR

This is no surprise – but it came as a surprise. When you are in the thick of the crisis or multiple crises we can lose grip on that truth. It is normal for things to break, people make mistakes, shipments arrive late, computers glitch, etc. There is no end to them The best thing to do is to treat the unexpected as expected.

BECOMING FRUSTRATED BY THEM IS A CHOICE

Kendra Cherry at http://verywellmind.com/what-is-locus-of-control-2795434 notes that “A locus of control orientation is a belief about whether the outcomes of our actions are contingent on what we do (internal control orientation) or on events outside our personal control (external control orientation),” explained psychologist Philip Zimbardo in his book Psychology and Life.

Knowing that we cannot possible own every situation – either the cause or the solution will free us from choosing to emotionally own the cause or individually own the solution. Understand your Locus of control – control what you can and manage your way through the rest.

LEAD YOUR TEAM THROUGH THE CHALLENGES

You are not the only one dealing with the difficult situation. Your peers and direct reports are as well. To become overwhelmed with frustration is to fail as a leader. They need someone who can point the way not sit in the muck complaining and getting angry with questions like “how did this happen?” or “who is to blame?”

They need a leader to exemplify calmness, decisiveness, and to execute a plan toward the solution. So lead your team to the solution with calmness and respect

Stakeholder Analysis

There is no way to guarantee your change proposal won’t result in anyone reacting negatively. Change is hard. There is hope though. Use this tool to mitigate the chances of missing someone

Have you been there? You put together a great plan, communicated to the leadership team and got their buy-in. Then, just when you think you are in for some smooth sailing, a person speaks up about how they feel left out. I remember being in a progress update meeting for a new initiative that, to my knowledge, was going pretty well. The person was expressing feelings of hurt and anger that they had not been consulted or even informed of the impact the changes were making. So much so that they didn’t feel they could support the changes.

What had gone wrong? Where did the project manager miss?

We met for a debrief and reviewed the project notes. Low and behold they had missed a very important facet of managing change…

The Stakeholder Analysis

They did a great job following Kotter’s model by building a “guiding coalition” but had missed this critical step. It is here that the brakes of change are often pressed and the initiative comes to a screeching halt.

Here is what I have learned and applied with the stakeholder analysis. Nothing is guaranteed but getting a grip on this step will help ensure your initiative can proceed through each milestone unimpeded by the “forgotten ones.”

Download a free copy of the Stakeholder Analysis Template and a sample file



Stakeholder List

List all of the people impacted by the change. Use positions or titles and not names. Don’t worry about their specific roles. Your focus is just to get them on the paper. It is better to have more people and pare it back after the next step.

Impact / Influence Analysis

Here is where you will determine which approach or tactic will be used to keep the list of people in the loop. It is the Impact/Influence Analysis tool. It is very simple.

Impact / Influence Matrix

For each person on the list you will select (for Impact) do they have High, Medium, or Low impact to the initiative based on the criteria in the description. Then in the next column select (for Influence) whether they have High, Medium, or Low influence on the initiative.

The value is not being precise with the measurement but to take each possible stakeholder into consideration to make sure they don’t get left out of the communication plan.

Now work your way across the sheet from left to right:

  • List the key concerns of each stakeholder
  • Evaluate their current engagement level
  • Establish their target engagement level
  • Develop an engagement tactic to close the gap between current and target engagement
  • Lastly, determine who, on your change team, is going to own managing the stakeholder to ensure the gap is closed

Summary

There is no way to guarantee your change proposal won’t result in anyone reacting negatively. Change is hard. There is hope though. Use this tool to mitigate the chances of missing someone. It is just a matter of due diligence. The work put into this step will pay dividends through the rest of the implementations as precious resources won’t need to be allocated to fighting culture fires that could’ve been prevented.

What are your thoughts? I’d love to hear about how you have engaged people in your change process and what you learned. Please feel free to comment below or drop me an email!

Can Your Team Handle the Change?

Can Your Team Handle the Change?
The next step in managing change is to assess how ready your team or organization is able to deal with the changes you are proposing.

The Change Readiness Assessment

The next step in managing change is to assess how ready your team or organization is able to deal with the changes you are proposing. Don’t skip this step. Many change efforts fail not because they were not good projects or even critical to business sustainability but simply because the culture was not ready for the change. Subsequently, the tools available to manage change were not used and the culture became overwhelmed.

It is a simple yet crucial process. Just score the following questions using a 1-5 linear scale

1= Strongly Disagree 2= Disagree 3 =Neutral 4=Agree 5= Strongly Agree

1Our culture enables large scale change to occur smoothly 
2There are enough resources (people and funding) available to manage this change 
3Team members are well equipped to manage this change  
4Everything for our stakeholders is changing or likely to be impacted  
5All roles across the organization will be impacted 
6We have clear communication channels to utilize
7We have a successful track record of managing change 
8Our strategy is clear and widely shared across the organization 
9Our leaders are competent at driving change and inspiring action 
10Our managers are competent at managing and reinforcing change 
11We have clear incentive or recognition mechanisms in place to reward the right behaviors 


The total score at the bottom of the assessment is the “readiness” or your team to embrace the changes you are proposing.

Scores 35 and above
A score of 35 and above indicates there is good readiness and understanding of change. Your change toolkit will require fewer inputs to manage the initiative. Look back at successful implementations and the lessons learned to increase the adoption rate of the change.
Scores 20-35
A score of 20-35 indicates some effort will be required to introduce and manage the change. There are risks that need to be addressed and mitigated to make the implementation successful.
Scores 20 and below
A score of 20 and below indicates significant effort will be required to introduce and manage the change. A large focus on the change management implementation plan will be around risk and risk management.

Summary

Are you planning to kick off a change proposal to your leadership team? Or are you in the planning phase of a significant implementation? Take a moment and run through this readiness assessment with your charter team and get a good view of the work necessary to manage the change based on your team’s ability to assimilate the changes.

As always, I’d love to hear back about your experience with both challenging and successful change initiatives. Feel free to drop me an email or comment below.

The Change Management Charter

suggests, the starting point of any effective change effort is a clearly defined business problem. By helping people develop a shared diagnosis of what is wrong in an organization and what can and must be improved, a general manager mobilizes the initial commitment that is necessary to begin the change process

…the starting point of any effective change effort is a clearly defined business problem. By helping people develop a shared diagnosis of what is wrong in an organization and what can and must be improved, a general manager mobilizes the initial commitment that is necessary to begin the change process.

Harvard Business Review. HBR’s 10 Must Reads on Change Management (including featured article ‘Leading Change,‘ by John P. Kotter) . Perseus Books Group. Kindle Edition.

The Change Management Charter

The most important and most overlooked part of planning any change initiative is the charter. Get at least this section of the change methodology correct and you are most of the way to a successful and less painful change project. A well-designed change management methodology will consist of at least these seven items – the last one, an after-action review, is not on the charter but is part of the collection of tools:

  • Problem Statement
  • Deliverables
  • Change Drivers
  • Change Risks / Countermeasures
  • Scope Parameters
  • Stakeholders


Get the charter right and the rest of the plan will come together. This is because the charter, when completed, is a reflection and evidence of a deep dive to grasp the current condition, understand the risks both operationally and culturally, and consideration of the human element in change management.

The Problem Statement

This is the hardest part of any change – to define the problem and communicate it in a way that will ensure buy-in and alignment from upper management, peers, and team members. In fact, most change initiatives fail at this step. This is where most of the work should take place. The information gathered and entered into the charter will feed into the rest of the key tools of your change management methodology.

Take the time, put in the work, and use data – good data. One thing that helps is to use specifics. Similar to describing a target with S.M.A.R.T. goal discipline, use the 5W’s and 1 H to write out the problem – Who, What, Why, Where, When, and How. A well researched and data-supported problem statement will get your audience into solution-finding before they are even aware that they have gone there.

Deliverables

So let us assume that your problem statement is solid. There is agreement on the problem and everyone wants to move forward. The question now is what or how will your idea fix the problem?

Here is where you want to define four elements that will be delivered through the change initiative

  • Benefit Description – what will the benefit be – how is it linked to the problem?
  • Recipient – who will be impacted by the benefit?
  • Metric – how will the benefit be measured to validate the proposals?
  • Target – after we agree on a way to validate the improvements what defines success? What will the target of the benefit be?

Change Drivers / Current State Issues – Change Goals & Objectives

These two sections describe the current state of the process that needs to be changed and the corresponding target state or “objective.” Using the word “driver” denotes the specific actions taking place that are causing the unwanted condition to exist. It is important that a goal or objective is directly linked to a driver or a specific issue. This will ensure that all the necessary issues have been discovered and a plan exists to correct or improve them.

Change Risks / Countermeasures

All change carries risks, operationally and culturally. This is where you make sure that proper risk analysis has been completed with countermeasures to address each one. This step, after the problem statement, is the most often missed and the one where the consequence is the greatest. Every risk with associated stakeholders needs to be addressed. Along with that is the risk of doing nothing.

There are plenty of sources available for performing risk analysis. Whichever is chosen, make sure you dive deep and select countermeasures to mitigate the risk to acceptable levels.

Scope Parameters

This often missed step is the silent killer. It seems unnecessary until the work sessions begin to take place. As you recruit your multi-disciplinary teams to work on the solutions the participants usually begin adding solutions to address all the problems. You will hear statements like “well, the question then becomes….” or “if we going to (insert solution here), we might as well do this (insert another idea) while we are here.”

If you are looking to extend the completion date of your initiative, this is the way to do it. Allow add-ons to the list and you will never get done.

Define the parameters to your change initiative and stick to them. You will often refer to them as your team works its way through the change process. Define what is in-scope and what is out-of-scope.

Stakeholders

Have you ever arrived at your roll-out date, training event, or kick-off only to hear feedback from people that they are unaware of the change and don’t understand why it is happening? That is a good indication that a proper stakeholder analysis was not completed (as well as a communication plan but that will be covered in a later post).

In this crucial step, you will list the people affected by the proposed change. Similar to a RACI chart, this will help to develop a communication plan to eliminate or at least reduce the shock or impact the change will have on the people in your organization.

If you haven’t yet downloaded a PDF of a template you can do so here. In it, you will see that when you are listing the stakeholders, you will also try to estimate the impact and influence they will have on the success of the change. Those with high influence will need to be approached differently than those with low influence. They will need to be on board. This is the group mentioned by John Kotter as the “guiding coalition.” Those who measure high on the impact scale will need more attention to the “why” behind the change and the “how” of the level of disruption it may cause.

Summary

Have you been tasked with making an organizational or team change? Let this charter be your first step to successful change implementation.

I’d love to hear back about your experience with both challenging and successful change initiatives. Feel free to drop me an email or comment below.

Leading Change in a Company That’s Historically Bad At It

The more people that are involved, the greater the need for a plan for change management.  The article notes these three keys for turning the tide on leading change:

The details in this article resonate well with my career, especially the early part.  The paradox of being good at problem-solving and providing solutions was lived out daily.  You have a history of solving problems so naturally you are given larger problems with more complexitywith greater impact to more people.  As you drive the solutions you quickly find out that change is easier when you are an individual contributor.  The more people that are involved, the greater the need for a plan for change management.  The article notes these three keys for turning the tide on leading change:

  1. First, acknowledge past failures.
  2. Ground your plan in evidence. 
  3. Regularly ask how your plan for change feels different from past efforts.

I would like to offer some insight into the second key on grounding your plan in evidence.

The methodology and tools / resources are not mine.  I adopted them and use them regularly combining them with other lean tools like A3’s.  It is the frustration and failures of past change attempts that keeps me tied to the list of change management tools that follows.  They will be upacked individually insubsequent posts but are listed here as a foundation for developing your own rigorous change management plan.  When these were adopted and practiced with discipline I found them to be a change enabler that shortened the adoption time of the proposals and also lessened the resistance and eased the emotional cycle that stakeholders experience when going through change.

My change notebook – my “plan in evidence” consists of:

  1. Change Management Charter
  2. Change Readiness Assessment
  3. Stakeholder Analysis
  4. RACI Matrix
  5. Communication Plan
  6. Risk Management Assessment
  7. Risk Management Plan
  8. Impact/Effort Wins Matrix
  9. Change Implementation Plan with milestones
  10. After Action Review

More to come on the use of these tools so stay posted.

I’d love to hear what you have experienced and learned through your challenges to implement change in your organization.  Feel free to leave a comment or send an email.

Source: Leading Change in a Company That’s Historically Bad At It